A webinar on the crucial difference between what clients 'need' (which they often view as a commodity and resist paying more for) and what they truly want and value (which they willingly invest in)
Content
In today's rapidly evolving business landscape, a significant disconnect exists between what accountants typically provide and what business owners truly desire from their financial professionals. While most practitioners focus on delivering essential compliance services, they often miss the profound opportunity to create transformative value for their clients – value that clients would gladly pay premium rates to receive.
This eye-opening session reveals the crucial difference between what clients 'need' (which they often view as a commodity and resist paying more for) and what they truly want and value (which they willingly invest in). Through real-world examples and practical insights, discover how successful firms have transformed their client relationships from transactional to truly valuable, resulting in higher fees, more engaged clients, and a more rewarding practice.
Duration
1 hour (1 non-verifiable CPD unit)
Speaker
Shane Lukas has spent more than 25 years helping accountants build profitable, future-ready firms that deliver real value to their clients. He’s an international best-selling author, a TEDx speaker, and the Managing Director of AVN.
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£15.00 | AIA members
£30.00 | Non - members