A webinar exploring why many accountants stay stuck in compliance-led positioning, why this matters even more in an AI-shaped profession, and how two simple words can change the way clients perceive their value.
10:00 - 11:00
Date: 1 July 2026
A practical session on why positioning matters more than ever in an AI-shaped profession — and why the answer is not simply “advisory.”
In this session, Shane Lukas will explore why many accountants stay stuck in compliance-led positioning, why this matters even more in an AI-shaped profession, and how two simple words can change the way clients perceive their value.
Many accountants assume they have a marketing problem, a pricing problem, or a confidence problem when higher-value work fails to gain traction.
But often, the real issue is positioning.
If clients mainly see you as the person who handles compliance, then even when you offer more, it can still feel harder than it should to explain, win, and scale. And as AI makes compliance faster, easier to compare, and more open to fee pressure, that positioning gap matters more than ever.
This session will give attendees a clearer way to think about positioning, client perception, and how to open the door to stronger conversations and more demand for higher-value work without abandoning compliance.
CPD units: 1
REGISTER HERE
Shane Lukas is a multi-award-winning speaker and business leader who has spent decades helping accountants strengthen client relationships, improve the value they deliver, and build more commercially valuable firms.
His work helps accountants turn compliance into a springboard for more valuable client work, so they can have better business conversations, create more visible client impact, and build work that is both more meaningful and better rewarded.