AIA has launched a new brand and logo that will support the organisation as we embark on an ambitious new era encompassing newly defined strategic aims, values and a new professional qualification.

Careful consideration has been taken throughout the rebrand process to maintain brand elements from our rich heritage, and at the same time amalgamating them in a vibrant new primary colour with a revitalised modern look, tone of voice and dynamic feel that is instantly recognisable as a mark of excellence.

With strong imagery and a distinctive feel, the new brand represents the strengths of the AIA - our high professional and ethical standards, our outstanding membership support and our global outreach. The new brand can now be seen across all digital platforms and in the coming months we will also launch a new website, which will offer enhanced services and interactive features.

“Our brand is an integral part of the Association’s marketing and development strategy and a significant part of how we interact with our members, students and other key stakeholders. In order to remain at the forefront of the accountancy profession, we must continually strive to be dynamic, creative and progressive in all that we do in order to provide our key stakeholders with the service they expect and deserve. There are exciting times ahead and our rebrand is a significant step on our ongoing journey.”

Philip Turnbull, AIA Chief Executive

Using the Logo

Members holding a current AIA practising certificate can use the new logo on their stationery and marketing materials, subject to membership regulations, and we would encourage them to do so at the earliest possible time. The Brand Guidelines and logo are now available via the Secure Document Library which can be accessed via My AIA.

If you work with AIA and would like to use the new logo, please email marketing@aiaworldwide.com including the following information:

  • Your full name
  • Company name
  • Details of the intended use of the logo
  • Required logo format